If this was a newspaper (it’s not), here’s what the headline would read:
‘How a copywriter found an unexpected connection between a passionate obsession with words and a cellular love of therapy.’
Copywriting got me wise to the power of words; how an individual’s relationship with one singular word can be—and often is—completely different than another’s.
How, when put in a particular order, a small string of words (aka a sentence) can be a catalyst for confidence and honest expression. And in business, nurture trust-based relationships that last a really long time.
Or, that can flop. Real hard.
Being a human being in the process of being a human being (say that 10 times fast) and a healthy dose of time in therapy offered insight into how spending time unpacking expression and articulating the unspoken changed my brain - and upped my emotional resilience, courage, connection to others and empathy times a lot.
Which is why you and I are here today: talking about words and looking at them as the powerful resource they are. They’re an access point to deeper and more meaningful relationships - when chosen wisely. Plus, not only do they get our message across, but help us to be our own ally, source of validation, and cheerleader.
Yeah, I said it: our own words have the pump-up power that rivals Jerry from CHEER in his ability to power up his fellow Navarro Bulldogs with his mat talk.
I’m here to help you find, and use, your words.
Emphasis on you; the words that bring you to life,
and articulate your unique expression.
The words that fit for you. That go ‘kerplunk’ in your guts when you speak or read them. That you say with purpose, with power, and with pride.
Because there’s this thing called congruence; where our words and actions align with our beliefs and values.
Where what’s going on on the inside, matches what’s happening on the outside.
When we know our inner climate, and express words that parallel that person, there’s a certain kind of comfort, calm and peace we get to exist in that’s unfuckwithable (to quote an early mentor, Ash Ambirge).
I believe in the power of the spoken word.
And I believe language contributes to our wellbeing, and the wellbeing of those around us.
Since 2013, I’ve cultivated a business focused on communication; helping entrepreneurs, organizations and individuals find the words to bring their value to life through language, and express it in the most conscious way possible.
A self-taught copywriter, I honed my skills in human-centric content development and watched the greatest connections happen online through conversation; real, human to human talking...in the form of webcopy and emails.
Taught and trained by some of the finest leadership and communication coaches while working at lululemon, and certified as a yoga teacher through Ryan Leier at One Yoga, I offer an understanding of what it takes to make new concepts sticky, and a genuine interest in the wellbeing of every single human in every room I have the privilege to lead. And, my humanity; the real life, failure-filled honest experience of being a human in process, and all that comes along with it.
Keen to know more?
+ I’m insatiably hungry to learn. I over articulate the ‘t’s in ‘mittens’. I’m a passionate word lover whose early grasp of the vernacular had me labelled as precocious before the age of 3. #cute.
+ I still struggle to figure out where I fit in sometimes (working on it...and I’m human). I love the water, though do not have any want to be a mermaid.
+ I’m about 1/8th Icelandic and act like I’m 100% the long lost sister to some iconic athletes hailing from the island. I give a lot of shits about the people around me, about equity and equality, about caring for my neighbours and being a positive contribution to the communities I live in. I’m unpacking my privilege, trying to do better every day, messing up often, and recommitting to trying again...and again...and again.
+ I have more tattoos than you would guess, make Negronis on a Wednesday because why not, and love the wild ride of this thing called life...bumps, bruises and all.
Let’s talk.
You just dove into my story. I’d love to hear yours. Reach out - and if there’s a way we can bring more you out in the way your words work, I’d love to explore it with you.